Read e-book online A Creator's Guide to Transmedia Storytelling: How to PDF

By Andrea Phillips

ISBN-10: 0071791523

ISBN-13: 9780071791526

The First How-To approach advisor to Transmedia Storytelling

“Phillips’s e-book is a strong software for someone who desires to make a occupation for him- or herself in the international of transmedia. via her information, the reader is ready to comprehend the basics of transmedia and the facility it will possibly have while used with a compelling and robust story."
—David Gale, government vice chairman, MTV pass Media

“Transmedia storytelling is a daring and fascinating new enviornment for creativity and innovation. . . . Andrea Phillips offers a compelling, considerate, and transparent consultant to a subsequent new release of creators during this medium. She demystifies the method and proves that you just, too, can push the envelope and be a part of the way forward for storytelling.”
—Michelle Satter, Founding Director, Sundance Institute characteristic movie Program

“An first-class and fair-minded primer and survey of the underpinnings and fast-evolving suggestions in the back of multiplatform narrative. Andrea Phillips is one in all a small handful of writers able to either practising and obviously conveying the rules of transmedia storytelling. hugely recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense advisor for the fun-filled and surprisingly outstanding global of transmedia storytelling.”
—C. C. Chapman, coauthor of Content principles and Amazing issues Will Happen

Includes Q&A periods with the world’s best specialists in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a brand new generation—a progressive method for telling tales throughout a number of media systems and formats—and it’s swiftly changing into the go-to approach for a large choice of companies. should you paintings in advertising, unique, or ads, transmedia storytelling is a must have device for pulling humans into your world.

Why do you want A Creator’s advisor to Transmedia Storytelling?

If you must allure, interact, and captivate your viewers, you would like this ebook. Written via an award-winning transmedia author and popular video games dressmaker, this ebook indicates you the way to make use of an analogous advertising and marketing instruments utilized by heavy-hitters akin to HBO, Disney, Ford, and Sony Pictures—at a fragment of the cost.

You’ll learn the way to:

  • Choose the suitable structures in your story
  • make a decision no matter if to DIY or outsource work
  • Find and preserve a robust middle creation team
  • Make your viewers a personality on your story
  • Get the investment you need—and even make a profit
  • Forge your individual winning transmedia career

With those confirmed media-ready thoughts, you’ll how you can generate must-read content material, must-see movies, and must-visit web pages that might in simple terms develop greater as audience reply, give a contribution, and unfold the be aware. You’ll create significant buzz with buildings resembling exchange fact video games and fictional personality sites—or even “old-fashioned” structures equivalent to e mail and make contact with calls. The extra you hook up with your viewers and the extra you get them all for the storytelling strategy, the extra winning you are going to be.

This isn’t the long run. this can be now. this can be the way you inform your tale, contact your viewers, and take your video game to the following level—through transmedia storytelling.

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips


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