Acceptance of Remote Services: Perception, Adoption, and by Nancy Wünderlich PDF

By Nancy Wünderlich

ISBN-10: 3834919578

ISBN-13: 9783834919571

Nancy V. Wünderlich employs a multi-method technique comprising a world qualitative research in Germany, united states and China and a longitudinal quantitative research to investigate distant companies. She develops the Interactive Technology-Mediated provider version (ITSUM) to supply a accomplished method of explaining either preliminary recognition and repeated, persisted utilization of distant prone in organizations.

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Acceptance of Remote Services: Perception, Adoption, and Continued Usage in Organizational Settings (Applied Marketing Science / Angewandte Marketingforschung) (German Edition) by Nancy Wünderlich


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